The Malvern Showground is home to the Three Counties Agricultural Society, a nationally recognised venue that welcomes more than a million visitors each and every year.
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To develop a brand which captures the essence of the showground offering, its location and the content raising the profile and increasing the desire for partner association. The simplicity of the chosen route was perfect for web application where a directory of events would be showcased. Colour differentiation was adopted to reinforce each show brand.
Guidelines have been produced to establish continuity across a wealth of collateral.